Dare to be great
Dare to be great
Target Demographic
The Target Demographic is people aged 18 to 25 who have spendable income and restless to go out of lockdown for som fun.
Problem.
As Melbourne’s lockdown is coming to an end, we must encourage the target demographic to spend their money on our streetwear and activewear again.
The SMP.
Cool people wear street and active wear.