Get your duo on is a fictional campaign created for young blood for D&AD created by Amelia Krolo, Alanne Caluya and I.
Get Your Duo On!
The Target Demographic
The target demographic is people who have no inspiration to use Duolingo.
The challenge
The challenge is to get people to use Duolingo either for the first time or to revisit it.
Simple Minded Proposition
Love has no barriers.
Get Your Duo On!
This is a case study video showcasing how the campaign will be activated.
Outdoor Print Ads
These ads are placed in strategic areas like the train stations to capitalise on the foot traffic.
Social Media Ads
Social Media posts/ads will be used to spread awareness about the campaign.
Event
An online language class will be used towards the end of the campaign to help people learn how to love in different languages. Tickets will be sold throughout the length of the campaigns.