Pomme de Terre is a fictional campaign created for RMIT university by Amelia Krolo, Alanna Caluya and I.
Pomme de Terre
Target demographic
Our target demographic is women who belong to the middle to high income class. These people are socialites and love to flaunt how high class they are. They have families and only want what is best for them.
The problem
Selling and growing awarness on potato milk with Pomme de terre at the forefront. Advertising that Pomme de Terre is the better milk alternative.
Simple Minded Propositions
The catalyst of the alternative milk renaissance.
Guerilla Marketing
Pomme de Terre and the people who drink it deserve the finer things in life. So we teamed up with the National Gallery of Victoria to give you an art installation showcasing food history, with potatoes at the forefront. It will be an art show you surely wouldn’t want to miss.
Social Media
Social media platforms will be used to generate awareness & hype around the event. When people talk about us they can use Hashtags like #NGVxPDT & #potatogram.
Billboards
Billboards will be placed in strategic places like on the NGV building/surrounding areas and around Toorak to spread awareness to our target audience.
